Events are users interactions with a content that can be tracked independently from a webpage or a screen load. In the list below it’s possible to cast a glance over the most common actions you migh want to track as event:


  • Downloads
  • Mobile and clicks
  • Gadgets
  • Flash elements
  • Ajax Embedded Elements
  • Video plays


Once the tracking code set up is completed, data appears in the event reports in the behavior category.