The Segmentation

 

Observing the aggregated data helps you to understand how the general behaviour trends change overtime (e.g. purchase pattern) in order to identify the reason why behind.

Segmentation proceeds the opposite, segmentation allows the isolation and consequently the subset analysis of the data.

It’s pretty common developing a data segmentation by marketing channel for recognizing the profictability of the investments executed in each marketing channel.

The most important data segments to consider are:

 

  1. By date –>Baseline
  2. By Device
  3. By Marketing Channel
  4. By Geography

 

Google Analytics allows to create and to customize all the data segments you consider important for your website.

You can choose between predefined segments ( e.g. direct traffic, paid search traffic, ecc) or create your relevant data segment.

According to view the predefined segments you have to click on the traffic overview in the Audience report section.

 

Screenshot 2014-04-06 14.17.27

 

The default segment showed by Google Analytics is “All visits”, but the user are able to insert other kind of segments in this section, therefore it can suddenly see how the behaviour of a certain segment of users is acting.

Screenshot 2014-04-06 14.17.53

 

As showed in the picture aside “All visits” there’s an arrow, click on it in order to choose or create a new user segment.

 

 

 

The Contest

Looking only at the users behaviour doesn’t tell all the necessary informations in order to figure out how we are doing our job.

It ‘s so usefull wondering about: Is there someone else working better than me? Why am I performing lower than the previous year ?

The contest or the Benchmark analysis brings the answers we are looking for because they compare our performance in the time and with the competitor.

The contest can be:

 

  1. Externally
  2. Internally

 

Externally contest helps you to understand how you perform relative to the other businesses similar to yours.

Internally contest allows you to set expectations based on your hystorical perfomance.

About Analyticspicytips

 

Hello Everybody, my name is Fabio Folliero, I’m a young marketer total hooked with the new trends coming up from the web 2.0 as well from the Digital Analytics. I come from Cosenza, a town located in the Southern Italy, where I manage with three friends of mine, MadCs, a team organizing Brit party events.

madcs_logo_2013

I live in Berlin, the European Silicon Valley where I had the opportunity to join a fast changing environment concentrated on how to optimize the digital marketing strategies. I’m not only interested in marketing and digital analytics, I love music and I appreciate the city where I live because it provides several opportunity to discover always new impressive tunes. On last march I obtained my Google Analytics Individual Qualification and having collected numerous “materials” about the exam and in particular about the management of Google Analytics Tool, I decided to share these materials with the people that they want to achieve Google Analytics Individual Qualification too.

Screenshot 2014-03-23 18.43.34

The materials don’t consist only in brief descriptions of the Analytics Fundamentals pillars, I want share the whole study experience I had, for this reason there will be a tune related to every argument. Music can enhance the concentration and consequently the productivity. The sources of my Spicy Tips are basically :

Thanks to my blogs you don’t need to be “rebounded” from the Analytics Academy lessons and the support.google because all the material you need for gettint IQ Test, lie on the same page. In addition you will be relaxed because I will suggest the best tunes in order to face every topic. I hope you will find useful the blog and don’t hesitate to share your knowledge if you want!!!

Fabio

 

 

Spicy tips for Google Analytics and fine tunes

Hello Everybody,

here you can find valuable tips in order to both achieve your Google Analytics Individual Qualification and discover relaxing music able to enhance your concentration skills  🙂

 

Screenshot 2014-03-24 12.56.41

 

 

Choose the page captures your interest, every page deals with a Digital Analytics pillar, on bottom of every section there will be a recommended tune to listen when you face with Google Analytics argument.

I hope you can enjoy the study experience I offer and don’t hesitate to contact me if you want to share some knowledge or some music.

 

Cheers

 

Fabio