Since the beginning the Marketing studies involve in a proper analysis of the consumer’s behaviour.
in order to release the perfect product or service, able to effectively satisfy the consumer’s expectations it’s so important anticipate their needs. Understanding the seasonalty or the baseline of a purchase pattern, or rating the performance of the perfomance developing a benchmark analysis help the marketer to figure out what effectively consumer needs, but they don’t know already!
There are two core analysis techiques :
- The Segmentation
- The Contest