The Contest

Looking only at the users behaviour doesn’t tell all the necessary informations in order to figure out how we are doing our job.

It ‘s so usefull wondering about: Is there someone else working better than me? Why am I performing lower than the previous year ?

The contest or the Benchmark analysis brings the answers we are looking for because they compare our performance in the time and with the competitor.

The contest can be:


  1. Externally
  2. Internally


Externally contest helps you to understand how you perform relative to the other businesses similar to yours.

Internally contest allows you to set expectations based on your hystorical perfomance.


About Analyticspicytips


Hello Everybody, my name is Fabio Folliero, I’m a young marketer total hooked with the new trends coming up from the web 2.0 as well from the Digital Analytics. I come from Cosenza, a town located in the Southern Italy, where I manage with three friends of mine, MadCs, a team organizing Brit party events.


I live in Berlin, the European Silicon Valley where I had the opportunity to join a fast changing environment concentrated on how to optimize the digital marketing strategies. I’m not only interested in marketing and digital analytics, I love music and I appreciate the city where I live because it provides several opportunity to discover always new impressive tunes. On last march I obtained my Google Analytics Individual Qualification and having collected numerous “materials” about the exam and in particular about the management of Google Analytics Tool, I decided to share these materials with the people that they want to achieve Google Analytics Individual Qualification too.

Screenshot 2014-03-23 18.43.34

The materials don’t consist only in brief descriptions of the Analytics Fundamentals pillars, I want share the whole study experience I had, for this reason there will be a tune related to every argument. Music can enhance the concentration and consequently the productivity. The sources of my Spicy Tips are basically :

Thanks to my blogs you don’t need to be “rebounded” from the Analytics Academy lessons and the because all the material you need for gettint IQ Test, lie on the same page. In addition you will be relaxed because I will suggest the best tunes in order to face every topic. I hope you will find useful the blog and don’t hesitate to share your knowledge if you want!!!