The Contest

Looking only at the users behaviour doesn’t tell all the necessary informations in order to figure out how we are doing our job.

It ‘s so usefull wondering about: Is there someone else working better than me? Why am I performing lower than the previous year ?

The contest or the Benchmark analysis brings the answers we are looking for because they compare our performance in the time and with the competitor.

The contest can be:

 

  1. Externally
  2. Internally

 

Externally contest helps you to understand how you perform relative to the other businesses similar to yours.

Internally contest allows you to set expectations based on your hystorical perfomance.